Cinimex Takes Part in the Commercial Excellence in Pharma

On May 22, Cinimex took part in the annual practical conference on Commercial Excellence in Pharma. The event brought together representatives of pharmaceutical companies for an open discussion of the most important issues of commercial business efficiency. Its main topics were how to maintain market positions nowadays, build effective interaction with clients and increase revenues.
Rodion Martynov, leading project manager at Cinimex, and Sergey Isaev, director of digital business areas at Akrikhin, held a joint presentation at the session “AI in Pharma: A Revolutionary Technology or the Reality of the Present Day?” The presentation was devoted to the application of AI to improve the efficiency of field forces in pharmaceutics, using the Akrikhin case as an example.

The speakers talked about business needs and prerequisites for implementing machine learning (ML) solutions, approaches to solving problems as exemplified by planning a pharmacy base for visits to Akrikhin, the results obtained and return on investment. In addition, experts noted the difficulties and restrictions that arise when developing ML solutions.

Commercial Excellence in Pharma is the only platform with a focus on issues of commercial efficiency in pharmaceutics. It presents the best cases from industry experts, IT companies, and major marketing teams.

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